Amended brief (Week 3)


To better understand how graphic communication design plays in this project, it is important to know what it is. According to XiaoLing (2020), graphic communication design comprises of a wide-range of multi-disciplinary mediums and interpretations, continuously influenced by the geographical locations and reshaped by different cultures. The word “graphic” is associated to drawing, while “communication” is often linked to the exchange of information and interpretations ; “design” is often associated with plans and drawings.(, 2020)

Why did I design this brief?

I use design and the iterative process as tools for self discovery. Through creative processes and exercises, I clarify and build a better understanding of my work and amplify the scope of design to make the work more communicative.

Through investigating the possibilities of formats and evaluating work from the Elaborate project and 100 Screengrabs, I found that I tend to eliminate the obviously illustrative props and settings when delivering a message. I utilised the idea of “economy of form”, in which I use as little drawings/texts as possible in one work.

I also depend heavily on the use of “captioning”, particular from iteration No.52 in 100 Screengrabs onwards. The captions give meanings to the work. The complimenting image is often abstract, with no facial expressions nor props. I explore creating ambiguity and characterisation in these work.

The fact that I use text to control meaning plus images to explore ambiguity makes me wonder the possibilities of creating more different formats that fits in this way of working. Here I would like to do more testings on formats and hopefully expand the scope of communicative images.


First, I select one iteration from “100 Screengrabs” and redo it in 10-20 different formats. Then, repeat this exercise until I create 100 in total. Then, review what I have done, how has this changed from the first iteration.


Marshall McLuhan & Quentin Fiore ([1967] 2001) The Medium is the Massage: An Inventory of Effects. Berkeley: Gingko Press.

Susan Sontag ([1965] 2009) ‘On Style’ in Against Interpretation and Other Essays. London: Penguin, pp.15–36.

Xiao Ying (2020) Graphic Communication Design. 18 January. Available at: (Accessed: 20 April 2020). (2020) Available at: (Accessed: 3 May 2020)

Raymond Queneau ([1947] 1998) excerpts from Exercises in Style. London: John Calder, pp.17–26.

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